Refreshing the image for a made-to-measure menswear company
User Experience, Branding, Storytelling
Indochino, an online made to measure outlet, that created quality suits for the younger consumer, needed to convert a bespoke service (mostly known as a brick and mortar retail service), to an online service.
One of British Columbia’s hottest startups, they have now grown to become an established global menswear brand in bespoke made-to-measure menswear.
Intriguing as it was, we understood from the onset that it was a challenging task to convert a popularly known brick and mortar service to an online platform. For that we needed research, and extensive research at that, both to understand the processes involved and to build the platform.
Working together with a local Canadian agency that commissioned the market research, and the brand strategy, we went to town to understand how consumers would utilize the service, and designed a website through numerous initial iterations, with real feedback from users that fit the personas of potential customers of Indochino.
Indochino was built by two university friends, that did not hold formal jobs before, but they had a vision that was unique and would become the trendsetter in the future for online made-to-measure menswear.
We delivered the website over a six month period of understanding the customer, and eventually handing it off to a local in-house delivery team for future iterations, including design and overall elements of concepts that fit into their future plans.
Today Indochino has expanded into brick and mortar, operating a total of 14 stores in North America (including their flagship store in Times Square, NYC), alongwith their online store which is now serving customers globally.
As the global leader in made-to-measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don't need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a-kind. These are made to their precise measurements and shipped directly to their door, hassle-free. The company's omnichannel approach allows them to shop online or in person at any INDOCHINO showroom.