The key building blocks of any memorable marketing are four major factors:
Understanding who your target audience is, what are their motivations.
Research your competitors and identifying your USP (Unique Selling Proposition)
A refined story and personalised messaging that is emotive and memorable.
Deciding and executing through channels that would best suit your marketing goals.
Let's start with your strategy
Without a focused strategy, understanding where you are, who your customers are, and where you want to be, creative and marketing would be akin to trying a hit a target in the dark.
We collaborate with your team to understand your goals, devise a comprehensive strategy and then articulate it through branding and story-telling, before delivering it to your customers through effective campaign management.
We have a strong experience of working in multiple geographies, and working in different time-zones. With offices in India, Singapore, and past work in the Middle East, Africa and Canada, we have a strong cultural connection to the Asian psyche, and understand how to effective market to that particular demographic.