Gladwyn Lewis
From the worst to the best commercial in the world
In 1983, a small ad agency Chiat/Day created a commercial that one Apple executive at the time referred to it as, "the worst commercial...
A knowledgebase of resources from the team at the Unmarketing Agency
Our Thoughts
Some of our thoughts, tips and tricks from the team at the Unmarketing Agency.
Gladwyn Lewis
- Nov 7
- 9 min
Building a formidable brand community
From 1973-1983, Harley Davidson's market share went from 78% of the US market to 23% as Japanese manufacturers flooded the market with...
220
Naren Raparthi
- Oct 20
- 4 min
Beyond the Journey of Branding
The journey of any branding exercise will lead you towards a clear understanding of the personality, values & purpose, tone, messaging...
1301
Austin Mathews
- Oct 7
- 5 min
Your Identity - How deep it goes and why it matters
You inner being is crucial to almost everything about you. It’s what defines you; it’s your identity. From what you believe in and what you
420
Gladwyn Lewis
- Sep 14
- 4 min
How centerstage should your Sonic Branding be?
Now obviously when I am talking about Sonic Branding, I don't mean this Sonic. Although it is quite often confused with Sonic the...
180
Austin Mathews
- Aug 17
- 5 min
The Greys in Branding ...
In colour psychology, grey represents neutrality and balance. It is symbolic of a wide range of characteristics associated with humans....
281
Sarah Chung
- Jul 25
- 5 min
Branding vs Marketing
Marketing is a term not unheard of. It is also synonymously exchanged with Branding, a concept that is slowly gaining momentum. Even...
470
Gladwyn Lewis
- Jul 10
- 4 min
How Apple uses Pablo Picasso's bull to teach innovation...
Steve Jobs is famously known for saying innovation is "saying no to a 1000 things", before you say yes. And for more than a decade, Apple...
2630
Sarah Chung
- Jul 5
- 5 min
Employer Branding: the Power of People
Let us address the trending movement: Great Resignation. Plenty have spoken about why it has taken place. Reasons being better pay...
490
Gladwyn Lewis
- Jun 29
- 4 min
Brand Storytelling: Embellishing a well loved brand
Quite often than most, conducting effective brand storytelling, is like unravelling a web, or navigating through a confusing maze, to...
380
Gladwyn Lewis
- Jun 3
- 3 min
Branding in the Social Media Age
We were supposed to connect with customers through Social Media. This was supposed to be our golden age of branding, but somehow things...
240
Gladwyn Lewis
- May 29
- 4 min
Advertising Awards are stupid, but they are also necessary...
Sometimes we are forced to wonder, are agency awards a vanity metric, or is it actually something that showcases quality, creativity and...
180
Gladwyn Lewis
- Apr 16
- 4 min
Sonic Identity & Audio - Your Brand's Superpower
Scroll... Tap... Swipe... ... and then you scroll some more. Our eyes and our attention is tethered to these small and large screens...
190
Sarah Chung
- Apr 3
- 4 min
Marketing Campaigns that did it Right
Human advertisement Time and again it is preached to tailor ad campaigns where the customer is the hero, where ideas and discussions are...
401
Gladwyn Lewis
- Oct 27, 2021
- 4 min
Dune, a masterpiece in sonic experiences
Why I consider Dune to be a masterpiece It's the year 1995, I'm a strapping 12-year-old who was a massive introvert. So much so that...
470
Gladwyn Lewis
- Sep 12, 2021
- 4 min
Branding and User Experience - Two Sides of the Same Coin?
Both focus closely on the user, or the consumer, but are they really two sides of the same coin? If so how are they closely related? If not,
260
Gladwyn Lewis
- Sep 12, 2021
- 3 min
Branding in Motion, Life in Movement
Its 2021, and COVID19 has been a part of our lives for the past two years. Motion and our screens are our comfort zones now.
270
Gladwyn Lewis
- Sep 12, 2021
- 6 min
Why is Branding more than just your logo
Imagine if someone comes up to you at a party, and asks you how or what do you identify yourself as? What would be your answer?
160
Gladwyn Lewis
- Sep 10, 2021
- 3 min
Storytelling - The Gift of Knowledge
Many people think that the gift of storytelling belongs only to writers, shamans, and the very old. It is the thing that makes us very human
310
Gladwyn Lewis
- Aug 29, 2021
- 4 min
As a Digital Marketing Agency, we are Idea Farmers
A Digital Marketing Agency is hired for it’s innovation, and not to pander to conservative, tried and tested methods.
190