Gladwyn Lewis
Ads are so wrong!
Generations of Ad men, from the time of Ogilvy, commonly known as the ‘father of advertising’, have fed us this narrative on how...
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A knowledgebase of resources from the team at the Unmarketing Agency
Our Thoughts
Some of our thoughts, tips and tricks from the team at the Unmarketing Agency.
Gladwyn Lewis
- Dec 12, 2022
- 4 min
Tech and its cults of personalities
Tech has always played a key role in humanity, whether it is putting a man on the moon or literally saving the world when we were in a...
290
Gladwyn Lewis
- Nov 23, 2022
- 5 min
From the worst to the best commercial in the world
In 1983, a small ad agency Chiat/Day created a commercial that one Apple executive at the time referred to it as, "the worst commercial...
250
Gladwyn Lewis
- Nov 7, 2022
- 9 min
Building a formidable brand community
From 1973-1983, Harley Davidson's market share went from 78% of the US market to 23% as Japanese manufacturers flooded the market with...
650
Naren Raparthi
- Oct 20, 2022
- 4 min
Beyond the Journey of Branding
The journey of any branding exercise will lead you towards a clear understanding of the personality, values & purpose, tone, messaging...
1361
Austin Mathews
- Oct 7, 2022
- 5 min
Your Identity - How deep it goes and why it matters
You inner being is crucial to almost everything about you. It’s what defines you; it’s your identity. From what you believe in and what you
480
Gladwyn Lewis
- Sep 14, 2022
- 4 min
How centerstage should your Sonic Branding be?
Now obviously when I am talking about Sonic Branding, I don't mean this Sonic. Although it is quite often confused with Sonic the...
240
Austin Mathews
- Aug 17, 2022
- 5 min
The Greys in Branding ...
In colour psychology, grey represents neutrality and balance. It is symbolic of a wide range of characteristics associated with humans....
381
Sarah Chung
- Jul 25, 2022
- 5 min
Branding vs Marketing
Marketing is a term not unheard of. It is also synonymously exchanged with Branding, a concept that is slowly gaining momentum. Even...
640
Gladwyn Lewis
- Jul 10, 2022
- 4 min
How Apple uses Pablo Picasso's bull to teach innovation...
Steve Jobs is famously known for saying innovation is "saying no to a 1000 things", before you say yes. And for more than a decade, Apple...
6210
Sarah Chung
- Jul 5, 2022
- 5 min
Employer Branding: the Power of People
Let us address the trending movement: Great Resignation. Plenty have spoken about why it has taken place. Reasons being better pay...
570
Gladwyn Lewis
- Jun 29, 2022
- 4 min
Brand Storytelling: Embellishing a well loved brand
Quite often than most, conducting effective brand storytelling, is like unravelling a web, or navigating through a confusing maze, to...
440
Gladwyn Lewis
- Jun 3, 2022
- 3 min
Branding in the Social Media Age
We were supposed to connect with customers through Social Media. This was supposed to be our golden age of branding, but somehow things...
300
Gladwyn Lewis
- May 29, 2022
- 4 min
Advertising Awards are stupid, but they are also necessary...
Sometimes we are forced to wonder, are agency awards a vanity metric, or is it actually something that showcases quality, creativity and...
300
Gladwyn Lewis
- Apr 16, 2022
- 4 min
Sonic Identity & Audio - Your Brand's Superpower
Scroll... Tap... Swipe... ... and then you scroll some more. Our eyes and our attention is tethered to these small and large screens...
230
Sarah Chung
- Apr 3, 2022
- 4 min
Marketing Campaigns that did it Right
Human advertisement Time and again it is preached to tailor ad campaigns where the customer is the hero, where ideas and discussions are...
511
Gladwyn Lewis
- Oct 27, 2021
- 4 min
Dune, a masterpiece in sonic experiences
Why I consider Dune to be a masterpiece It's the year 1995, I'm a strapping 12-year-old who was a massive introvert. So much so that...
510
Gladwyn Lewis
- Sep 12, 2021
- 4 min
Branding and User Experience - Two Sides of the Same Coin?
Both focus closely on the user, or the consumer, but are they really two sides of the same coin? If so how are they closely related? If not,
270
Gladwyn Lewis
- Sep 12, 2021
- 3 min
Branding in Motion, Life in Movement
Its 2021, and COVID19 has been a part of our lives for the past two years. Motion and our screens are our comfort zones now.
340
Gladwyn Lewis
- Sep 12, 2021
- 6 min
Why is Branding more than just your logo
Imagine if someone comes up to you at a party, and asks you how or what do you identify yourself as? What would be your answer?
190
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