Exploring the Unknown with the team at the Unmarketing Agency

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Exploring the unknown, diving into the depths of how you can unmarket yourself and your brand

Gladwyn Lewis

Left Brain vs Right Brain Marketing

As readers of this blog might have noticed, I prefer crafting narratives. I think this comes naturally to me in my role as the Chief...

Gladwyn Lewis

From the worst to the best commercial in the world

In 1983, a small ad agency Chiat/Day created a commercial that one Apple executive at the time referred to it as, "the worst commercial...

Gladwyn Lewis

The Ultimate Guide to storytelling in advertising

What do stories have to do with advertising? Capturing your audience's attention is no easy feat. Netflix knows this, which is why their...

Gladwyn Lewis

The Story and its telling

What is a story? To understand the story, we must first understand life.

Gladwyn Lewis

Storytelling - The Gift of Knowledge

Many people think that the gift of storytelling belongs only to writers, shamans, and the very old. It is the thing that makes us very human

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