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Kite Beach

Kite Beach

How do you rebrand Dubai's Favorite Beach?

Branding, User Experience, Experiential Marketing

The Brief

Kite Beach is more than just sand and surf; it's a dynamic hub of energy and excitement. From adrenaline-pumping kitesurfing to leisurely strolls along the shore, this beloved Dubai destination offers something for everyone.

But with so much to offer, how do we distill its essence into a cohesive brand identity that captures its vibrant spirit and diverse attractions?

Our Solution

To distill the spirit of Kite Beach into a visual identity, we immersed ourselves in the sights, sounds, and energy of the location. This inspired a design language that celebrates the beach's multifaceted personality.

The resulting brand identity is a symphony of vibrant colors, evocative illustrations, and playful typography, each element carefully chosen to convey the beach's unique charm and appeal.

Geometric patterns add a touch of modern flair, mirroring the beach's active and adventurous spirit.

The Results

Kite Beach, a jewel in the Meraas Holdings crown, is more than just a beach—it's a destination that seamlessly blends relaxation with adventure.  The beach's soft sands invite leisurely strolls and sun-soaked afternoons, while its fitness areas, beach library, and kids' activities cater to diverse interests. And for those seeking a thrill, the emerald waters of the Arabian Gulf offer the perfect playground for water sports enthusiasts.

We sought to capture this multifaceted experience in a reimagined brand identity. 

Drawing inspiration from the vibrant kites that grace the afternoon skies, the diverse activities, and the beach's energetic atmosphere, we crafted a brand language that speaks to both the laid-back charm and the adventurous spirit of Kite Beach.

This new brand identity, developed by UNM and amplified by Carat MENA, not only reflects the beach's unique appeal but also enhances its reputation as a must-visit destination in Dubai.

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