Pablo Picasso's "Bull" series, a collection of 11 lithographs created in 1945, offers a fascinating exploration of artistic simplification...
Brand communities exist to serve their members, not the brand. Give up tight control & nurture the community to allow it to thrive...
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Build real community: engage, value, connect. Skip noise, be authentic, consistent. Foster belonging, not just followers, through human connections. Austin Mathews, takes you through the art of building a strong community...
Flat design is gaining popularity! Learn why brands are ditching skeuomorphism for a minimalist aesthetic in this blog article.
Marketing can make or break your business. Navigate the maze with our expert dos and don'ts for impactful campaigns...
FTX's downfall: A cautionary tale of tech's obsession with founder cults. Marketing hype & celebrity endorsements masked a house of cards, that eventually unravelled...
Apple's 1984 ad, with its bold imagery and defiant message, positioned them as rebels, challenging conformity and igniting consumer passion...
Beyond stereotypes, these ads celebrate women's strength, resilience, and achievements...
Design thinking's human-centered approach solves complex problems with empathy and creativity, driving innovation for a better future...
Global competition and the digital age have put severe importance on the user’s experience. It has become one of the ways a brand can stand out...
Do awards prioritize creativity over effectiveness? We question cost, bias, and relevance to real-world marketing...
In a world of uncertainty, brands must foster human connections to build trust and loyalty. By focusing on the 'human experience', brands can create deeper relationships with their audience and establish a strong emotional bond that drives engagement and preference.
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