Sarah Chung
UX: 'U' is for Users in and beyond the digital realm
Global competition and the digital age have put severe importance on the user’s experience. It has become one of the ways a brand can...
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Exploring the Unknown with the team at the Unmarketing Agency
Our Thoughts
Exploring the unknown, diving into the depths of how you can unmarket yourself and your brand
Gladwyn Lewis
- May 19
- 4 min
Why Design Thinking is a Lifeline to our world
As the Apple advert goes, "Here's to all creatives, innovators, thinkers, dreamers and most importantly do-ers". In our life as...
240
Sarah Chung
- May 16
- 4 min
New Age Social Media Marketing: TikTok or Instagram?
Man is a social being which explains the increasing importance of social media for the current population. In the last two decades,...
160
Gladwyn Lewis
- Mar 12
- 7 min
Left Brain vs Right Brain Marketing
As readers of this blog might have noticed, I prefer crafting narratives. I think this comes naturally to me in my role as the Chief...
530
Gladwyn Lewis
- Mar 9
- 9 min
Ads are so wrong!
Generations of Ad men, from the time of Ogilvy, commonly known as the ‘father of advertising’, have fed us this narrative on how...
390
Sarah Chung
- Mar 9
- 4 min
Ads that celebrate Women
Here we talk about the different ad campaigns inspire, encourage and understand women and their concerns.
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Sarah Chung
- Feb 21
- 4 min
Creative AI: will it take your job?
Technologies have evolved with a simple motive: Either to make the process simpler or to achieve what has otherwise been impossible for...
450
Gladwyn Lewis
- Dec 12, 2022
- 5 min
Tech and its cults of personalities
Tech has always played a key role in humanity, whether it is putting a man on the moon or literally saving the world when we were in a...
600
Gladwyn Lewis
- Nov 23, 2022
- 5 min
From the worst to the best commercial in the world
In 1983, a small ad agency Chiat/Day created a commercial that one Apple executive at the time referred to it as, "the worst commercial...
450
Gladwyn Lewis
- Nov 7, 2022
- 9 min
Building a formidable brand community
From 1973-1983, Harley Davidson's market share went from 78% of the US market to 23% as Japanese manufacturers flooded the market with...
1460
Gladwyn Lewis
- Oct 20, 2022
- 6 min
The need of the hour is a useful Metaverse
News articles have been rife with the Struggles of Mark Zuckerberg’s Metaverse, and his vision of a utopian future, where billions of...
570
Naren Raparthi
- Oct 20, 2022
- 4 min
Beyond the Journey of Branding
The journey of any branding exercise will lead you towards a clear understanding of the personality, values & purpose, tone, messaging...
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Austin Mathews
- Oct 7, 2022
- 5 min
Your Identity - How deep it goes and why it matters
You inner being is crucial to almost everything about you. It’s what defines you; it’s your identity. From what you believe in and what you
570
Gladwyn Lewis
- Sep 21, 2022
- 1 min
The Unmarketing Agency Featured on Clutch as a Leading 2022 Branding Agency in Singapore
Meaningful Stories are at the heart of what our team does. The Unmarketing Agency is a leading branding agency with a passion for...
210
Gladwyn Lewis
- Sep 14, 2022
- 4 min
How centerstage should your Sonic Branding be?
Now obviously when I am talking about Sonic Branding, I don't mean this Sonic. Although it is quite often confused with Sonic the...
400
Varun Mallapragada
- Sep 8, 2022
- 3 min
The Brand Strategy Formula
Strategy is one of those words that’s used and abused to make things sound very important.
720
Austin Mathews
- Aug 17, 2022
- 5 min
The Greys in Branding ...
In colour psychology, grey represents neutrality and balance. It is symbolic of a wide range of characteristics associated with humans....
411
Sarah Chung
- Jul 25, 2022
- 5 min
Branding vs Marketing
Marketing is a term not unheard of. It is also synonymously exchanged with Branding, a concept that is slowly gaining momentum. Even...
810
Gladwyn Lewis
- Jul 10, 2022
- 4 min
How Apple uses Pablo Picasso's bull to teach innovation...
Steve Jobs is famously known for saying innovation is "saying no to a 1000 things", before you say yes. And for more than a decade, Apple...
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Sarah Chung
- Jul 5, 2022
- 5 min
Employer Branding: the Power of People
Let us address the trending movement: Great Resignation. Plenty have spoken about why it has taken place. Reasons being better pay...
630
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