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Helping address some of the region's most pressing healthcare challenges

User Experience, Product Design

The Brief

Mubadala is a pioneering global investor, deploying capital with integrity and ingenuity to accelerate economic growth for the long-term benefit of Abu Dhabi. As Abu Dhabi’s leading strategic investment company, Mubadala is active in 13 sectors and more than 30 countries around the world, creating lasting value for our shareholder, the Government of Abu Dhabi.

Our work was focused on the healthcare division, along with others, and we were tasked with bringing life to the Healthcare division, by refocusing the website to cater to a wide variety of consumer needs, and to showcase Mubadala Healthcare as a force to be reckoned with.

Our Solution

A single, responsive website, that easily enabled the customer to 'Find a Hospital', 'Find a Doctor', and 'Find a Treatment', across all of Mubadala's subsidiaries and partners. We designed the interface to serve both the customers and the key stakeholders within Mubadala Healthcare.

The Results

Appointment booking from the English website increased by 37%

Whereas, appointment booking from the Arabic website increased overall by 48%

Customers were coming in well informed, understanding the background of their doctors, and even referring doctors they felt suitable to their friends. Referral visits increased by 24%

Website conversions through various points of the website, including well placed CTA (Call to Action) buttons, increased overall by 39%

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