Indochino's story is one of entrepreneurial vision, technological innovation, and a relentless pursuit of customer satisfaction.  What started as a college-born idea to solve a personal frustration has grown into a global menswear powerhouse.

By pioneering an online made-to-measure model, Indochino made custom tailoring accessible to a wider audience, challenging the traditional brick-and-mortar model and revolutionizing the way men shop for suits.  

Their commitment to quality, affordability, and personalized service has fueled their meteoric rise, transforming them from a local startup into an internationally recognized brand that's synonymous with modern, stylish menswear.

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Recognizing the unique challenge of translating a bespoke, in-person service into a digital platform, we embarked on a comprehensive research initiative.  Partnering with Spark Strategy, a local Canadian agency, we conducted extensive market research to understand consumer behavior and preferences in the online tailoring space.

Armed with these insights, we collaborated closely with Indochino's in-house team to develop a user-centric website. Through multiple iterations and rigorous user testing with potential customers, we refined the platform, ensuring a seamless and intuitive experience that mirrored the personalized service of a traditional tailor. This meticulous approach laid the foundation for Indochino's successful transition to an online model, proving that bespoke tailoring could thrive in the digital age.

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Over six months, we built a user-centric e-commerce platform that translated Indochino's made-to-measure experience online, then handed it to their in-house team to scale. Indochino now operates 14 showrooms across North America alongside its digital store — an omnichannel model built on the platform we shipped.