Mubadala, a global investment powerhouse known for its strategic approach and commitment to long-term value creation, sought to elevate its healthcare division. While already a significant player in the industry, Mubadala recognized the need to enhance its digital presence and better communicate its diverse offerings to a wider audience.

This presented a unique opportunity to reposition Mubadala Healthcare as a leader in the field, showcasing its comprehensive range of services and its commitment to delivering world-class care. By revamping the division's website, we sought to connect UAE's locals and expats to a new type of exceptional healthcare experience.

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Mubadala Healthcare's commitment to patient-centric care inspired us to create a website that prioritized ease of use and accessibility. The "Find a Hospital," "Find a Doctor," and "Find a Treatment" features were designed to simplify the healthcare journey, empowering patients to make informed decisions about their care.  

This user-friendly platform not only enhanced the patient experience but also strengthened Mubadala Healthcare's reputation as a trusted partner in health and wellness.

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The redesigned Mubadala Healthcare website drove a 37% increase in appointment bookings on the English site and 48% on the Arabic site, plus a 24% increase in referral visits as patients arrived better-informed and began recommending the platform themselves. Overall conversions rose 39%.